About Us
Best Gold Shop: From Humble Beginnings to a Trusted Name in Singapore’s Gold Market
Best Gold Shop was founded by Darren Ong, driven by his wife’s love for visiting gold shops. What started as a small venture born from a passion for gold jewelry has now become a trusted name in Singapore’s gold industry. The journey began with the couple selling gold pieces online through Facebook Live, facing early challenges in securing reliable suppliers. At first, they bought gold from other shops and resold it to establish their business presence.
Despite these obstacles, their perseverance paid off, and Best Gold Shop steadily grew. Initially operating exclusively online, they have since transitioned into an omni-channel model, combining their online success with a physical storefront. Today, their store is located in City Plaza, offering a wide array of meticulously crafted gold jewelry. Their catalog has expanded significantly, featuring various designs and collections, including 24K, 22K, and 18K gold items, appealing to a broad spectrum of tastes and preferences.
Best Gold Shop prides itself on three core values: integrity, fast delivery, and a commitment to offering 100% genuine gold. Customers trust them for their transparency and reliable service, which has led to a strong reputation for authenticity in Singapore.
From a small team selling online, the company now employs six dedicated staff members at their City Plaza outlet. Darren Ong and his team are also keen on leveraging technology to evolve their business into a tech-enabled gold enterprise. With future plans to expand internationally and explore new designs from overseas markets, Best Gold Shop is positioning itself for continued growth and innovation.
Looking ahead, the team plans to introduce more customer-centric services, develop tech solutions for gold trading, and explore overseas markets to diversify their product offerings. Best Gold Shop is well on its way to becoming a household name in the gold industry, while staying true to its values of authenticity and customer service excellence.