Privacy Policy

Effective date: 4 August 2026

Emphasis Gold Pte Ltd, trading as Best Gold Shop (“Best Gold Shop”, “we”, “us” or “our”), operates BestGoldShop.asia and our related retail, customer-service and marketing channels. This policy explains how we collect, use, disclose, protect and retain personal data.

1. Personal Data We May Collect

Depending on how you interact with us, we may collect:

• Identity and contact details, such as your name, email address, telephone number and delivery or billing address.
• Order and transaction information, including products purchased, invoices, payment status, delivery details, exchange enquiries and service history.
• Account, membership, appointment, certificate-verification and customer-service information.
• Communications sent through email, website forms, live chat, telephone, social media or WhatsApp.
• Technical and usage data, such as IP address, device and browser information, pages viewed, referring links, cookie identifiers and interactions with our website or advertisements.
• Other information that you voluntarily provide or that is reasonably required to complete a requested service.

Payment-card and payment-account information may be collected and processed directly by Shopify or the relevant payment provider. We do not require access to your complete card details to fulfil an order.

2. How We Collect Personal Data

We may collect personal data directly from you, automatically through our website and tracking technologies, or through service providers and platforms involved in your transaction or interaction with us.

3. How We Use Personal Data

We may use personal data to:

• Process orders, payments, deliveries, collections, exchanges and customer enquiries.
• Manage accounts, memberships, appointments, instalment enquiries, certificates and after-sales service.
• Provide product information, customer support and fraud-prevention or security measures.
• Maintain invoices, transaction records and other records required for legal, accounting, tax, audit or business purposes.
• Operate, secure, troubleshoot and improve our website, services and customer experience.
• Measure website usage, advertising performance and marketing effectiveness.
• Send email, WhatsApp or other marketing communications where you have consented or where otherwise permitted by applicable law.

4. Cookies, Analytics and Advertising

We use cookies and similar technologies for essential store functions, preferences, analytics, reviews and advertising. Our current integrations may include Shopify, Google & YouTube, Facebook & Instagram, TikTok and Judge.me. These providers may process device, browsing, interaction and transaction-event data according to their own privacy terms and the consent settings that apply to your visit.

You may manage cookies through the cookie banner where displayed and through your browser settings. Disabling some cookies may affect website functions.

5. Disclosure of Personal Data

We may share personal data with service providers that help us operate our business, including Shopify, payment processors, delivery providers, customer-support, analytics, advertising, review, security and professional-service providers. We may also disclose information where required by law, to protect legal rights or safety, or in connection with a business transaction. We do not disclose personal data for unrelated purposes without an appropriate basis.

6. Overseas Transfers

Some service providers may process or store personal data outside Singapore, including in the United States. Where applicable, we take reasonable steps to ensure that transferred personal data receives a standard of protection comparable to that required under Singapore law.

7. Data Retention

We retain customer and transaction records for at least seven years where required for legal, accounting, tax, audit or business purposes. Other personal data is retained only for as long as reasonably necessary for the purpose for which it was collected, or as required or permitted by law. We may securely delete or anonymise data when it is no longer required.

8. Security

We use reasonable administrative, technical and physical safeguards to protect personal data. No method of transmission or storage is completely secure, so absolute security cannot be guaranteed.

9. Your Choices and Rights

Subject to applicable law, you may request access to or correction of your personal data, withdraw consent, or ask questions about how your data is handled. Withdrawal of consent does not affect processing already carried out and may limit our ability to provide some services. You may unsubscribe from marketing using the link in an email or by contacting us.

10. Children’s Data

Our website is not intended for children to submit personal data without the involvement of a parent or guardian. If you believe a child has provided personal data inappropriately, please contact us.

11. Third-Party Links

Our website may link to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.

12. Updates to This Policy

We may update this policy from time to time. The revised version and effective date will be published on our website.

13. Contact Us

For privacy enquiries or requests, contact:

Ong Jun Qi
Emphasis Gold Pte Ltd (Best Gold Shop)
Email: emphasis160513@gmail.com
Address: 38 Joo Chiat Road, Singapore 427366